The American Association of Public Opinion Research celebrates a 75 year history of achievements building a field of study with a focus on quality standards, education, and diversity of participation. It is an association of dedicated individuals whose volunteer contributions have sustained and enhanced the vision of the 1946 founders.
This timeline has illustrative examples of how AAPOR’s people and projects have contributed to the maintaining the principles that support the sound and ethical practice of public opinion research and the use of such research for policy and decision-making.
The American Association of Public Opinion Research celebrates a 75 year history of achievements building a field of study with a focus on quality standards, education, and diversity of participation. It is an association of dedicated individuals whose volunteer contributions have sustained and enhanced the vision of the 1946 founders.
This timeline has illustrative examples of how AAPOR’s people and projects have contributed to the maintaining the principles that support the sound and ethical practice of public opinion research and the use of such research for policy and decision-making.
Design and Development
Sandbox Studio, Chicago
Photos
1940s: (Truman/Dewey Election) Library of Congress / 1950s (First Standards Case) Detroit News Photo Archive / 1960s: (Historic Memory) Silent Film Archives; (Cases Test Standards) Public Domain / 1970s: (Technology Introduced) Creative commons, by 2.5 / 1980s: (Standards Violation) Accuracy In Media / 1990s: (Perot “Poll” Criticism) Roper Center for Public Opinion Research; (Website created) The Internet Archive; (AAPOR Code Violation) C-Span; (Computer Assisted Surveys) Shutterstock / 2000s: (First LBGTQ President) C-Span; (Election Exit Polls) Elvert Barnes Protest Photography, Creative Commons; (Polling Concerns) Shutterstock; (Poynter Center Collaboration) The Poynter Center; (Pre-Election Polling: Diagnosis) Shutterstock; (Cell Phone Reports) Shutterstock; (Sporting Events) Shutterstock; (Wireless-only Households) National Center for Health Statistics / 2010s: (First Latinx President) Robert Santos Works; (Statistics and Methodology Journal) Journal of Survey Statistics and Methodology; (Presidential Election) ABC News
In every corner of NORC and the research industry, change is afoot. But perhaps more important is what has not changed. At NORC our mission remains clear and consistent—we transform data into knowledge by conducting groundbreaking studies on the critical issues of the day. To succeed, this vision requires a commitment to helping NORC’s staff excel and a focus on the human elements of the subjects we study. It demands that NORC look beyond its traditional portfolio of clients and partners to drive insight and impact in an interconnected world. And it demands an innovative spirit and a deeply held commitment to help chart the horizons of modern research.
75 years advancing the science and practice
of survey and opinion research